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Business Development is the art of implementing a business
plan. A powerful business plan is forward reaching many years into the
future. A good business, follows its plan and implements the ideas one
by one. Keeping in mind that not all of the ideas will be good ones or
necessarily make any money. The trick is to always move forward,
implement the plan, measure the success or lack thereof of each initiative and
dump them or go with it as the case may be.
We can be the driving force behind your business plan.
Many business owners get bogged down with the day to day operation of their
existing business that they have no time or resources to move their business
forward. We can help you avoid many of the pitfalls of executing a bad
business initiative because we either have the experience to know what works
and what doesn't or we have the contacts to get it.
Business Development Professionals are very expensive because
they are worth it. MHKogan Corp. will lend you one for a reasonable
monthly retainer. These professionals are your front line scouts.
They reach out and make new business contacts for your business. The
forge new relationships that add value to your business and they close the
deals that grow your business. Most importantly they have the innate ability
to spot an opportunity and to act on it.
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Every business needs a business plan in order to be truly
successful for the long term. If you want your business to ever be in a
position to approach potential investors, banks, the Small Business
Administration, partners or business associates you need to have a proper
business plan. Even if you have already started your business and
are making money you should still put together a plan.
We can help you with "do it yourself" templates or a full team
of professionals. MHKogan Corp. can give your business what it needs to
research, strategize, create and implement a powerful business plan for now and
into the future. We find that just the process of brainstorming the plan
with owners and top management can generate new ideas and profit centers.
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Marketing plans are completely different from business
plans. Where business plans give you the "what", marketing plans
provide the "how". How are we going to get the word out?; How are we
going to get the customers in?; How are we going to drive traffic to our new
website?; How are we going to convert the visitors into customers? How
are we going to extract profits from the customer?
The best part of working with MHKogan Corp. is that we have been
creating and executing marketing plans for over 25 years. We already know
what works and what only provides moderate results. We are always on the
leading edge of "what's new" so that we can provide our clients with up to the
minute concepts and technologies.
Brainstorming is so important at the marketing plan stage and
the ability to connect with a seasoned professional is almost priceless. But not
to worry we can assign a price to it.
Marketing is not just one initiative but a culmination of many
multi media initiatives that together will fuel the critical mass required to
create buzz or presence in the market place. Critical mass means
customers.
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Web presence is crucial for almost any business today.
Whether you are going to conduct business over the internet or not; the internet
is where people will go to find out about you or your business. So this
goes way beyond a web site. This deals with SEO (search engine
optimization), directory listings, banners, encyclopedia reference, press
releases, public relations, trade references, trade organizations, BBB listings,
B2B listings, online
editorials and advertisements.
If you are going to conduct business from a website then it
needs to look professional as this will be the first impression that a potential
customer receives about your business. Did you ever notice how certain
website just look different? They exude confidence. They are built
by professionals. We have a number of firms on retainer that all they do
is build the top websites for our customers.
The most important thing to understand about web presence and
the internet in general is this. Everybody knows a web designer or
someone's kid can run DreamWeaver or so it seems. And the first question any one
of them will ask you is "what do you want it to look like? when can you send me
some content?". And that is where the trouble starts because you don't
have a clue what it should look like and neither does your spouse or significant
other. At MHKogan Corp. WE KNOW WHAT IT SHOULD LOOK LIKE and we can help you
develop the content that will set your site apart from the rest.
Even if you have no interest in eCommerce or the internet you
still need to pay attention to what people are saying about your business on the
internet. This can have a great effect on your bottom line. We have
had clients with no internet knowledge whatsoever come to us to resolve a loss
of business issue. Only to discover that there was an online community
forum dedicated to discussing their lack of service. It is the 21st
century....Web Presence is very important.
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Once your business has gotten to the point where you are ready
to turn over the sales functions to a sales manager and build a real sale
department you will need a sales protocol. How should these new people be
representing your company? What is the sales pitch? How long is the
sales cycle? What is the compensation plan? What is the warrantee?
What sales tactics work and which ones do you despise?
I can't tell you how many times we see business owners leave all
of these decisions to each person that they hire rather than develop a proper
sales protocol. So each person does it differently; their own way and the end
result is bad business.
Let the professionals at MHKogan Corp. help you turn your sales
success into a sales protocol for all your employees to follow. We can
help you do this for every department in your company so that everyone is doing
things one way....your way.
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We live in great times and the Internet is truly a wonderful
business tool. Market research used to be the secret weapon of big business, but
now the playing field has been leveled and the small business man has access to
some very powerful information.
We just prepared a full business plan and proof of concept for
WineMall.com a pure play internet sales site for wine enthusiasts. Our
researchers were able to find current market research on the internet that 10
years ago would have cost the company half a million dollars to produce on their
own. We found a complete study detailing the wine consumer demographics
broken down into six key premium wine consumer segments. We found industry
stats, competitor information, pretty much everything we need to put together a
powerful fully researched business plan. More importantly we were able to
prove the WineMall.com concept to its investors before they funded the core
business.
Market research is a very powerful tool and we know how to find
the data that is already available or go out and conduct the research ourselves.
Most importantly we can show you how to use this level of information to make
your business much more profitable.
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Television, print ads, brochures, web ads, banners,
interstitials, billboards, web traffic, sky writing, flyers, hand-outs,
promotional items, radio and special events are ways to execute your marketing
plan. MHKogan Corp. has access to a multi-range of talent in all of these
areas. We can help create the ideas, produce the ads and commercials and
buy the time or publication space required to implement them.
In this age of Cable TV, Satellite TV, Fios TV, Network and
local buys have become a very involved business unto themselves. We can
get you the best placement for the best prices to broadcast your message.
Magazines are another animal altogether. Anyone that
approaches a magazine directly will pay top rate card dollar. There are
deals and caveats in the paper publishing industry that can be unbelievably
reasonable or expensive. This is where our years of experience pays off
literally.
Let us help you before you make a very expensive mistake.
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